JOHNNIE WALKER, headline sponsor at the popular Rocking The Daisies music festival hosted annually in the Cape Town winelands, has placed big bets behind trailblazing women in music and entertainment for the 2023 instalment. Events take place in Cape Town 17 – 19 November (postponed due to flooding), and Joburg 19 November.
The Scottish whisky brand has a strong track record in culture spaces all over South Africa for its pioneering advocacy for talent previously disadvantaged to their backgrounds and identity. The Johnnie Walker Rocking The Daisies partnership is one area where the brand is shifting barriers and opening doors for up-and-coming talent to gain the much deserved spotlight around their craft, one one of the biggest festival platforms in Africa.
This year, the brand throws its weight behind the women with an action-packed campaign spotlighting trailblazing female DJs. The excitements begins with a publicity tour for the selected artists followed by the official #JWRTD countdown Spotify takeover, where festival goers and groovers alike will be able to enjoy the tunes of the selected artists with specially curated playlists that give listeners an insight into the artists and what to anticipate at the festival.
The spotlight will shine even brighter for these artists during the festival weekend where they will get a chance to show off their skills in the super deluxe Johnnie Walker Flavour Lounge.
Johnnie Walker in partnership with SheSaid.so and Steyn Entertainment, will be launching a new learnership programme that offers women, the LGBTQIA+ community and non-binary people a year-long programme that brings them into the centre of events management at Johnnie Walker and Steyn Entertainment (organisers of Rocking The Daisies).
“For us, the #KeepWalking mantra is an inclusive journey because it embodies the journey of progress, regardless of one’s background. Just as every step forward is a triumph, every individual, irrespective of gender, orientation, or identity, contributes to our shared journey of advancement. This is why when we partner with iconic platforms, we ensure that our footprint not only steps forward with the hottest in culture voices, but those voices are reflective of every face and diversity in our society,” said senior brand manager at Johnnie Walker SA, Tebogo Khaba.
- Rocking The Daises, Cloof Wine Estate, Mamre road off R315, Darling,
- Johannesburg, Supersport Park, 283 West Ave, Die Hoewes, Centurion.
Stay on the lookout for all the coming excitement and join the conversation across the social media pages at @johnniewalkersa or use the hashtags #KeepWalkingSA and/or #JWRTD. More info here.