Moedi Wines champions beekeeping in rural South Africa


MOEDI WINES, a new female-owned African brand, shone at ProWein 2024 in Düsseldorf, Germany, led by founder Lesego Serolong Holzapfel. Beyond showcasing premium South African wines globally, Moedi focuses on sustainability, African heritage, and community empowerment through beekeeping.

This year, as South Africa marks 30 years of democracy and 365 years of its wine industry, Holzapfel reflects on the industry’s growth. Despite challenges, she envisions expanding wine exports and increasing value per litre. At ProWein 2024, Moedi introduced three single varietals – Chenin Blanc, Mourvèdre Rosé, and Shiraz – sourced from Swartland’s renowned dryland vineyards.

Lesego Serolong Holzapfel

Moedi stands out for quality, sustainability, and impact. Holzapfel, committed to rural livelihood, emphasises her dedication to creating rural income. The brand name Moedi means “a stream of water” in Setswana, her mother tongue, reflecting the belief that wine and honey bring life. Moedi not only entices the palate but also supports honey farmers and funds scholarships for orphans, donating 10% of profits.

Moedi’s collaboration with Black Elephant Vintners & Co. resulted in the Black Elephant Vintners X Moedi Wines Cap Classique Black Bee Brut, combining wine with honey. This reflects the spirit of unity between diverse talents and cultures, symbolised by the African elephant and honeybee collaboration.

Holzapfel’s impact extends beyond business; she co-founded Raise the Children International with her husband, providing scholarships to orphans with leadership potential. Since 2012, a total of 176 scholars have accessed quality education through this initiative.

Moedi Wines is not just about exceptional wines; it’s a celebration of hope, friendship, and excellence, contributing to the growth of South Africa’s wine industry and the well-being of its communities.

To buy Moedi Wines, contact Holzapfel at [email protected] or +27 79 847 0132. 

Bee Loved Honey is available online as well as at the Oranjezicht City Farm Market at the V&A Waterfront, Cape Town. 

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