CineCentre unlocks premium, rewarding experience for movie-goers

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CINECENTRE and thrill” could be far more rewarding than “Netflix and chill”. That’s the word from AB Moosa (pictured below), CEO of Avalon Group/CineCentre Cinemas, a right-for-the-times entertainment offering for the post-Covid consumer who is looking for a fun time out while getting rewarded at the same time.

The company has been involved in the South African cinema and entertainment scene for more than 80 years. In this time, it has consistently brought many firsts to the South African cinema market, including “Budget Tuesday” discounted movie prices and luxury cinema seating.

The latest innovation is for movie-goers to get various discount rewards – valued up to R360 – for every qualifying purchase, whether a movie, refreshments or both. This means you get multiple times more in rewards than what you’ve purchased. Rewards can be redeemed at a range of lifestyle businesses, including fast food chains, a grocery retailer, a mobile data provider, a variety of spas, domestic airlines, an intercity bus service and family entertainment venues. For every qualifying purchase, customers can choose from four reward categories.

Every qualifying purchase, whether online or in-theatre, generates a voucher code or codes for multiple qualifying purchases that can be redeemed for rewards, by simply logging on to the website, or dialling a USSD string and following the prompts. There is no membership or subscription fee required.

CineCentre can be found at GrandWest, as well as Joburg, Durban and Pietermaritzburg. It screens the latest blockbusters in 2D and 3D in multiple theatres, so you always have a choice of what to watch. And the entertainment is always-on, thanks to loadshedding-beating generators. For movie-lovers on a budget, ticket prices are even more affordable on Budget Tuesdays, with discounted prices also linked to the voucher rewards programme.

To see what’s showing at your nearest CineCentre, book tickets, buy refreshments, and get all the rewards details, click here or download the CineCentre app from your mobile play store (Android and IOS compatible). You can also stay up to date by following @CineCentre on Facebook and Instagram.

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