PICK N PAY hosted its Christmas range reveal event at Makers Landing at the V&A Waterfront in Cape Town where guests and customers were given a sneak preview of the delicious spread Pick n Pay has carefully crafted to help us create a magical and memorable Christmas for our loved ones without the fuss.
The event showcased its new and improved Christmas food range, Santa-approved decorations, celebration drinks, gifting range of sweet delights, inspirational recipe ideas and themed matching outfits for the whole family from Pick n Pay Clothing.
Pick n Pay has recently begun revamping its stores to provide customers with an enhanced and modern experience and more innovation in the product range offering. This includes a strong focus on its new premium private label, Crafted Collection by PnP.
Speaking at the event, Nicki Russell, Head: Product and Quality, said they’ve spent over a year developing the range. “We are very excited about this year’s range and its beautiful, proudly South African design. This year we have three Christmas ranges for customers to select from: the PnP ‘Santa’s Village’ range, our premium Crafted Collection range and an extended PnP Kids Christmas range. Each range boasts an impressive selection from meats to cheeses, salads, vegetables and cakes. We believe we have thought of something for everyone this Christmas and will have an impressive range for all budgets.”
The range also boasts new products in South Africa, such as gammon sausages which are full of flavour and perfect for breakfast on Christmas morning. Another exciting addition is finger limes, also known as caviar lime, which are bursting with lime flavour and can be used on both savoury or sweet dishes to add an exotic flavour and texture. This is the first-ever varietal of finger limes grown in South Africa, and they will be exclusive to Pick n Pay. There will also be unique speciality products like the new Brussels sprout tree.
HIGHLIGHTS
- Christmas baked to perfection: Pick n Pay will focus on traditional cakes, mince pies and desserts and new innovations. This includes the honeyburst mince pies, blueberry mince pies and a festive Christmas cake with layers of red velvet and creamy butter icing with Christmas sprinkles. Another popular buy will be the Crafted Collection Luxury Christmas Pudding with a hidden centre.
- Roasts galore: This year, Pick n Pay has launched many new roasts ranging from a Christmas meat hamper (gammon, corned beef and tongue) and a gammon with a large bone for the traditionalists. Other options include the fresh porchetta roast with a bacon lattice and a great combination of fennel seeds and herbs. The beef hammer roast is slow-cooked to perfection with a cherry and brandy glaze and promises to be the centrepiece for any festive table. Pick n Pay has also launched three new glazes (orange maple & thyme glaze, cherry & brandy glaze and honey & mustard glaze) to offer customers great favours to eat with their traditional roasts.
- A time to entertain: A new fully cooked meat range, launching especially for Christmas, includes a fully cooked deboned gammon ready to slice and eat cold or heated. There is also a perfectly cooked, ready-to-serve beef rump. Pick n Pay stores now boast a wide variety of local and international cheeses and a deli stocked with imported cold meats, which, when combined, build a delicious platter for guests.
- Ringing in the Rewards: Pick n Pay’s new Crafted Collection has launched a range of handmade chocolates, coated nuts and traditional sweets, such as Turkish delight. Its beautiful packaging will make these products the ideal gift this season.
- A Christmas for children: This range has been extended due to massive popularity in past years. It includes lucky packets, a cookie-baking kit, sweets, an advent calendar, finger puppet crackers and games.
Customers can shop the full range from 28 November in-store nationwide, via PnP Groceries on Mr D service, Pick n Pay asap! or online. A few of the speciality butchery products will only be available from 16 December 2022. Recipe cards can be downloaded here or viewed on the PnP website.
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PHOTO CREDIT: Johann Botha
