A PROUDLY South African company founded almost two decades ago has been supplying its products to premier retailers including one in the US… until now. With the launch of goed – its new label – the company’s range of award-winning extra virgin olive oils and related foods have become available to purchase online and direct to the public in South Africa.
“It was time for Goedgedacht Trading to focus on building its own brand,” declares Rob Templeton, whose father, Peter, co-founded the Goedgedacht Trust near Riebeek Kasteel in the Swartland with his wife Anne, in 1993. It is from the name Goedgedacht that the new brand’s look and feel was derived.
“The word ‘goed’ in a local context means good and we’ve always wanted this brand and this company to do goed in our communities, on our farm and for our consumers,” says Templeton. “By building the goed brand we hope to continue to spread the goed-ness.”
The heart of the Goedgedacht Farm are the olive trees planted on its slopes. Olives were chosen as the preferred crop because of their resistance to the impact of climate change on the West Coast. “It takes the olive tree years to bear fruit,” says Templeton. “And when that happened there would need to be a business to process those olives into oil. That is how the idea for the trading company came about.”
Goedgedacht’s extra virgin olive oils are renowned thanks to the awards they have won. These oils are now available online along with a diverse range of related products including table olives and olive paste and fruit-infused oil-free salad dressings.
Proceeds from the sale of these products go back into the Goedgedacht Trust to enable them to build vibrant, thriving, self-sustainable rural communities in South Africa. For a buyer, that means goed not only comes with the proven record of quality but is also a sale for social good – a #PurchaseWithPurpose.
Should you wish to support Goedgedacht Trading and its mission to support the work of the Goedgedacht Trust, financially or otherwise, email [email protected]