KEEPING in line with consumers’ need for value without compromising on taste or quality, two well-known premium brands have launched their wine in convenient bag-in-box packaging.
The award-winning Fleur du Cap and Zonnebloem are now offering their premium wine in 2-litre slim boxes that not only fit easily in the fridge but offer an elegant addition to the dinner table. Fleur du Cap launches a Rosé and Sauvignon Blanc, while Zonnebloem will present its Cabernet Sauvignon and Merlot in the new format.
With a reasonable pricing of R150 to R190 for the bag-in-box, wine lovers can enjoy a single glass of wine without wasting the rest of a bottle. The box also keeps the wine fresher for longer (up to four weeks in the fridge) and can travel where glass can’t.
Presented in a beautiful design, mirroring the decal found on the bottles, the four bag-in-box wines join the growing trend abroad, especially in Scandinavia, where bag-in-box has been dominating for a number of years.
Fleur du Cap Sauvignon Blanc has a brilliant clear colour with green tinges, the nose is fresh with an abundance of tropical aromas, and floral and herbaceous undertones. This is an elegantly balanced wine with crisp, concentrated flavours of passion fruit, lime and melon on the palate.
Fleur du Cap Rosé is one of the most versatile and food-friendly wines that can be enjoyed all year round. This blend of Chardonnay and Pinot Noir rosé reveals inviting notes of strawberry and florals. It’s crisp with a fresh acidity, juicy blackberry fruit with winter melon linger in the mouth.
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