Bellingham’s The Masterpiece for PnPay Save SA Wine campaign


BELLINGHAM WINES, one of South Africa’s pioneering wine brands with a history dating to 1693, has incorporated the work of two leading local artists in releasing three exclusive new wines as part of national retailer Pick n’ Pay’s commitment to selling 25 million bottles of wine as its part in “Saving SA Wine” due to lockdown.

Named The Masterpiece, the wines are a Bellingham Sauvignon Blanc 2021 featuring a work by the Thami Jali, and a 2021 Red Blend and Chardonnay 2021, each bearing a visual by Keneilwe Mokoena. All three wines will be exclusive to Pick n’ Pay and were especially made for the campaign.

Andrew Harris, marketing director for wine at DGB, the premium South African drinks company that owns Bellingham, says that once invited to be a part of Pick n’ Pay’s unique campaign, Bellingham immediately decided to link its three exclusive wines for the project to South African art.

“The images selected for the three The Masterpiece wines not only offer a striking deflection from what is normally expected from a Bellingham label,” says Harris. “These visuals also represent the fabric of South Africa’s national soul, a soul that has been touched by the Covid-19 crisis and one where creative endeavours like art and winemaking help to sustain and lift the human spirit. Our idea behind these three wines is to celebrate the vibrance of local creativity as a part of the #SaveSAWine campaign and see the labels as representing the life-affirming and valiant South African soul.”

According to Gavin Ievers, head of Pick n’ Pay’s Liquor Division, it is an honour to have an established brand such as Bellingham as part of the group’s #SavingSAWine campaign. “Bellingham has been a loved brand and wine pioneer for seven decades and is and indelible part of the South African wine landscape,” he says.

“The brand’s combination of offering top-quality wines as well as exciting branding and communication initiatives makes Bellingham a vital part of this #SaveSAWine campaign. We are blown-away by the effort Bellingham has put into its offering for this venture, taking the initiative of involving South African art that has led to three beautiful labels, exclusive to this chapter in the South African wine industry. Pick n’ Pay will be offering these three wines with pride and are as excited about these offerings as the public will no-doubt be.”

The prices for Bellingham’s The Masterpiece range are R100 for the Sauvignon Blanc, R120 for the Chardonnay and R150 for the Red Blend.

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