MULTICHOICE, part of CANAL+ SA (LSE: CAN, the “Company” or the “Group”), the global media and entertainment company, today announced the forthcoming discontinuation of the Showmax service, following a comprehensive review of its streaming activities, in this official PR release.
This decision was made by the Showmax Board of Directors and reflects the continued focus of MultiChoice, a CANAL+ Company, on financial discipline and investment optimisation, in an increasingly competitive and capital – intensive global streaming environment. The substantial annual losses experienced by the Showmax business have proved unsustainable. The decision to phase out Showmax reflects our focus on building a sustainable, competitive business for the long term in an increasingly demanding global streaming environment.
The decision to discontinue Showmax services will not involve any retrenchments. The Group will be engaging and supporting employees through various transition options.
This evolution is also consistent with the ambition of MultiChoice, a CANAL+ Company, to deploy its in- house large – scale streaming platform capable of meeting the expectations of African and international consumers.
CANAL+ will continue to invest in premium content for MultiChoice subscribers, technological innovation and strategic partnerships to consolidate its leadership in the African entertainment market.
Further details regarding our expanded content offering and platform upgrades will be shared in due course. “We want to reassure our Showmax subscribers that they are our priority as we evolve our services to deliver a superior streaming experience,” says a spokesperson.
Meanwhile, subscribers received this email:
Dear valued customer,
We’re writing to inform you of an important update regarding Showmax.
Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future.
This decision reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.
Importantly, at the moment there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time.
We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes. We will share further details well in advance, including timelines and any future steps, should they be required.
Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience to our customers.
Thank you for your continued support.
