FOLLOWING the success of the Support Stellenbosch restaurant campaign, which raised just over R1.7 million for restaurants in the Stellenbosch winelands, the Franschhoek Wine Valley Tourism organisation has begun something similar.
Save The Franschhoek Restaurant Appeal aims to raise enough money to help those affected establishments in the region, that have felt the biggest impact of the recent restrictions and the Covid-19 pandemic. The initiative, in partnership with SnapScan, allows visitors to not only support local businesses, but to also experience the magic and beauty of the valley and its charming village, and be inspired to share the message with the rest of the world.
The restaurant recovery campaign, which will commence later this year, includes a rewards-based campaign whereby locals and visitors receive a voucher after using SnapScan to pay at participating restaurants. The vouchers are redeemable through SnapScan at any of the businesses in and around the Franschhoek region that are also taking part in the campaign. In doing so, locals and visitors would be driving revenue back into the region’s economy to benefit local businesses and their employees.
Local businesses are also coming on board with independent initiatives to help those in need. One such organisation is wine producer Haute Cabrière. In a campaign launched at the beginning of the lockdown, the winery pledged R100 on every order of two cases of wine or more, via its online wine shop, with free delivery within 48 hours. Furthermore, Rupert & Rothschild, La Motte Wine Estate, Anthonij Rupert Wyne, Rickety Bridge Winery, Boekenhoutskloof, Boschendal, Old Road Wine Co, Bellingham and Franschhoek Cellar have donated generously, with the total already sitting at just over R1.1 million, which is a great boost to this worthy cause.
Donations are also accepted which will be added to the restaurant recovery campaign. Funds raised through both initiatives will be allocated accordingly to assist in paying rent and staff salaries. All contributions/donations will be kept strictly confidential, and the banking details are as follows:
Franschhoek Wine Valley Tourist Association
Branch Code: 198765
Account Number: 1470 000 024
Swift Code: NEDSZAJJ
Ref: REST 2021
Save The Franschhoek Restaurant Appeal initiative serves as a valuable reminder that there are few motivating factors quite as powerful as a community uniting behind a common cause. No matter how big or how small, any contribution is greatly appreciated. For any queries, contact Franschhoek Wine Valley Marketing Manager, Ruth McCourt on [email protected]