FIRST CHOICE, a pioneer in the high-protein beverage category, has launched its new High Protein Fuel Bars, expanding its successful range into the snacking segment. Designed to combine great taste with strong nutritional value, the bars cater to health- and fitness-conscious consumers seeking a convenient, on-the-go snack option.
The Fuel Bars are designed to provide a convenient, nutritious snack for fitness enthusiasts and consumers looking to increase or manage their protein intake,” says Marisa Maccaferri, marketing executive at Woodlands Dairy Group.
She adds that the snack category continues to lead innovation in high-protein product development, particularly in the bar segment. “Protein has become a key target nutrient for mainstream consumers and is widely recognised for its role in satiety and weight management.”
Each bar delivers 15g of protein and is a source of Vitamin B12, making it an excellent option for sustained energy and muscle support. It’s also preservative-free and trans-fat-free, offering clean, reliable nutrition for on-the-go lifestyles.
Available in three delicious flavours – Salted Caramel, Strawberry Vanilla, and Peanut Butter – the Fuel Bars are designed to support muscle growth and repair, help reduce age-related muscle breakdown, and provide sustained energy throughout the day.
