NUY Wine Cellar has launched its latest white, the Inspiration Blanc de Nuy, presented in an elegant 3-litre bag-in-box – the first in the Inspiration range to feature the signature suikerbekkie (sunbird), honouring the flocks that brighten Nuy’s gardens.
According to marketing manager AC Goodger, South Africa’s evolving box wine market inspired the refreshed packaging: “The original was well-known and elegant, but it was time for an upgrade, inside and out.” The redesign was tackled in-house by the passionate Nuy team, creators of one of Route 60’s favourite pitstop brands.
“The Inspiration Blanc de Nuy reflects true teamwork,” adds Goodger. “After weeks of ideas, changes and laughter, we’re proud of a wine and design already receiving wonderful praise.”
Crafted from the finest white wines in Nuy’s cellar, the Blanc de Nuy 3-litre showcases the winery’s selectiveness, with just three percent of its 17 000-tonne annual harvest bottled under the Nuy label. Cellar master Christo Basson describes this pale green wine as fresh and inviting, with aromas of green apple, guava, passion fruit, lime and litchi. Light to medium-bodied, it offers crisp acidity and a lingering fruity finish. Easy-drinking and versatile, it is perfect chilled on its own, with salads or light lunches, and pairs beautifully with fish or roast chicken.
Buy from Nuy Wine Cellar’s popular Nuy On The Hill, or online shop for R130 per box, and Agrimark Liquors and EC Liquors.
Nuy On The Hill is open weekdays 9am to 5pm, and weekends 9am to 4pm. For more information, call Goodger on 023 347 0272 or email marketing@nuywinery.co.za
