BEERHOUSE, the brand that has been championing the beer revolution (specifically craft beer) in South Africa for the last few years, is now extending its beverage offering by partnering with everyone’s favourite SA rapper, Jack Parow. Through this venture, Beerhouse will be adding craft brandy to its “99 bottles of beer and 25 on tap”.
Parow recently launched his very own craft “karate-water” brand, Parow Brandy, after sampling the golden nectar for years. He used the wisdom gained from his brandy experiences to create an authentic brandy for the people. And it is this very Parow Brandy that can now be enjoyed at all Beerhouse branches nationwide.
“When I was a lightie, I never could have imagined that anyone would even like my tunes, let alone me having my very own brannewyn!” says Parow.
“Now we can all finally drink a real brandy, not like these other brandy labels who told me they can’t work with me as their target market is a higher LSM than my fans…basically saying my fans are not fancy or rich enough to drink their brandy – yet my fans are the people who drink the most of their freakin ‘fancy’ brandy. So now I have a brandy for everyone; whether you live in a shack or a mansion; drive an Escort or a Porsche. It’s REAL brandy for REAL people and it tastes better than any other brandy out there – I promise you that!”
Says Randolf Jorberg, co-owner (and “head dreamer”) of Beerhouse: “Apart from beer, the Beerhouse team is aware of South Africans’ love of ‘klippies and Coke’, or ‘karate-water’ as it is colloquially known. With our fingers on the pulse at all times, we love to surprise Beerhouse fans with something new and fresh. So a natural progression for us was to introduce craft brandy to our craft beer collection, and who better than the man himself, Jack Parow, to be part of this adventure with his Parow Brandy. We naturally have some other new craft surprises up our sleeves, so watch this space, but enjoy this craft brandy addition in the meantime.”
Beerhouse launched the introduction of Parow Brandy with a Karate Water Tour featuring Jack Parow. This will be followed by an additional Jack Parow concert at Beerhouse Long Street (Cape Town) on May 26. Those attending the gig will be able to enjoy the Parow Brandy special of two doubles plus a 330ml Coke for free (normal price R65).