OVER the past two years, behind closed cellar doors and in the historic Manor House, the Morgenster team has been hard at work, planning every detail of their relaunch in a move that continues to honour the timeless traditions and unwavering quality the estate is so renowned for, all the while embracing generational change in an exciting evolution for Morgenster Estate.
The family-owned estate is committed to the future and sees this rebrand as the perfect opportunity to modernise and bring the brand-story full circle into a new era, while building on its legacy and introducing Morgenster to a wider audience who can grow with the estate.
The innovation continues throughout the farm and into the vineyards, where sustainable efforts are being prioritised by the talented young winemaker, Yolande van Staden, heading the team and under the mentorship of Christopher Keet. Patrons of the brand will see the symbolic star “Morgen ‘ster” in the new logo design, showcasing the Morgenster “M” and the famous “Morning Star” in an exciting design shift into modernity for this iconic estate.
The Reserve Collection is Morgenster Estate’s crown jewel, showcasing both an elegant Bordeaux-style red and white blend, the epitome of its perpetual pursuit of excellence and the result of both nature and nurture. Lourens River Valley has a new identity and is a true reflection of the estate’s unique terroir. Masterfully crafted, it’s the perfect blend to celebrate the everyday joys of life.
Realising and acting on opportunity for growth, combined with youthful energy and incredible drive from the women-led team who continue to steer the estate forward, keep the focus on quality at the very core of the Morgenster brand.