ABSOLUT Vodka has announced a new partnership with Tabasco® Brand, uniting two world-renowned icons to pioneer a bold flavour innovation in the vodka category. Absolut and Tabasco® were built on a foundation of locally sourced and crafted ingredients, and carry that tradition on through manufacturing processes still used today.
The new chilli pepper flavoured vodka comes amid strong and growing demand for spicy food and beverages. This fresh take on vodka pairings brings the appetite for spice from the plate to the glass.
“Absolut has never been afraid to mix things up or shy away from bold moves and flavour. It has a rich history of pushing category boundaries and shaping cocktail culture. Partnering with Tabasco® allows us to tap into the global obsession with spicy flavours and create a product that turns up the excitement for brunch and cocktail enthusiasts.” says Alison Stephen, Marketing Activation Manager Vodka.
From Bloody Marys to spicy lemonades or even as a shot, Absolut ® Tabasco™ is the perfect way to add heat to any occasion: from game-day gatherings and convivial brunches to music festivals and nights out. Each serve delivers a smooth vodka accented with a heat that builds, leaving a warm, lingering tingle on the lips with every sip.
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