CAPE Country Routes (CCR) South Africa has launched a loyalty membership programme which “allows us to say ‘thank you’ to our amazing customers by offering them loyalty benefits, plus it will maximise customer retention, both of which are essential to Cape Country Routes’ continued growth,” said Cape Country Routes chairman William Stephens, and owner of De Hoop Collection, a CCR member.
This important milestone comes hot on the heels of the recent implementation of the CCR’s Central Reservations – a “One Stop Shop” for all self-drive travel itinerary, accommodation, activities, car rentals and Cape Country Routes packages bookings.
Cape Country Routes began in 1997 by resourceful independent hotel and country inn owners to promote the splendours of South Africa and encourage visitors to explore the scenic, romantic and historic routes in the Western, Eastern, and Northern Cape. It represents a group of owner-operated and managed accommodation establishments and activity service providers for memorable holidays, getaways and adventures-of-a-lifetime.
According to Stephens, all CCR’s quality accommodation establishments and the wide range of adventure, wildlife and fun-filled activity service providers are selected for their character, charm, and romance align closely with the vision of Cape Country Routes. All members are vetted before joining and this Cape Country Routes stamp of approval is a “badge of honour” that travellers can trust.
Joining the loyalty programme is straightforward – loyalty membership can be purchased online via the CCR website or via the CCR integrated online shop.
There are two Loyalty membership options:
- The CCR Loyalty Membership for individuals or couples – R200 per annum per membership – covers one main membership holder, plus one additional guest (maximum)
- The CCR Family Loyalty Membership – R500 per annum per membership – covers one main membership holder, plus one adult and two children guests (maximum)
The following benefits are offered at the properties of participating CCR accommodation/activity members:
- A 10% discount on accommodation bookings on the meal basis offered (Loyalty Membership holders can book for themselves plus maximum one additional guest; Family Loyalty Membership holders can book for themselves plus maximum one adult and two child guests)
- A complimentary bottle of house wine per booking
- A complimentary room upgrade (subject to availability) for the duration of stay at time of check-in
- and a 10% discount on activity bookings/service provider – available to the main membership holder as well as additional guest(s) as registered at time of purchasing the membership
All loyalty members will be assigned a membership number that will correspond with a guest ID. A copy of the membership card and corresponding identification document (ID or passport) will need to be verified at time of check-in. Loyalty membership bookings can be made via email directly with the accommodation or activity provider or via the CCR Central Reservations Office on bookings@capecountryroutes.com or 021 023 3611. Terms and conditions apply.
Once signed up, new Loyalty members can take advantage of Cape Country Routes 2023 packages which include:
- The four-night packages – Arts of Cape (Karoo Arts Hotel, Barrydale, South Hill Guest House, Elgin Valley), Route 62 Highlights (Eendracht Hotel & Apartments, Stellenbosch, Montagu Country Hotel Montagu, De Zeekoe Guest farm, Oudtshoorn) and Wine & Whales (Evergreen Manor & Spa, Stellenbosch, De Hoop Collection, De Hoop Nature Reserve)
- The six-night package – Amazing Karoo Beauty (Rogge Cloof Private Nature Reserve, Sutherland, New Holme Nature Lodge and Wildehondekloof Private Game Reserve, Klein Karoo)
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