KEEPING in line with consumers’ need for value without compromising on taste or quality, two well-known premium brands have launched their wine in convenient bag-in-box packaging.
The award-winning Fleur du Cap and Zonnebloem are now offering their premium wine in 2-litre slim boxes that not only fit easily in the fridge but offer an elegant addition to the dinner table. Fleur du Cap launches a Rosé and Sauvignon Blanc, while Zonnebloem will present its Cabernet Sauvignon and Merlot in the new format.
With a reasonable pricing of R150 to R190 for the bag-in-box, wine lovers can enjoy a single glass of wine without wasting the rest of a bottle. The box also keeps the wine fresher for longer (up to four weeks in the fridge) and can travel where glass can’t.
Presented in a beautiful design, mirroring the decal found on the bottles, the four bag-in-box wines join the growing trend abroad, especially in Scandinavia, where bag-in-box has been dominating for a number of years.
Fleur du Cap Rosé is one of the most versatile and food-friendly wines that can be enjoyed all year round. This blend of Chardonnay and Pinot Noir rosé reveals inviting notes of strawberry and florals. It’s crisp with a fresh acidity, juicy blackberry fruit with winter melon linger in the mouth.
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