OVER the past two years, behind closed cellar doors and in the historic Manor House, the Morgenster team has been hard at work, planning every detail of their relaunch in a move that continues to honour the timeless traditions and unwavering quality the estate is so renowned for, all the while embracing generational change in an exciting evolution for Morgenster Estate.
The family-owned estate is committed to the future and sees this rebrand as the perfect opportunity to modernise and bring the brand-story full circle into a new era, while building on its legacy and introducing Morgenster to a wider audience who can grow with the estate.
The Reserve Collection is Morgenster Estate’s crown jewel, showcasing both an elegant Bordeaux-style red and white blend, the epitome of its perpetual pursuit of excellence and the result of both nature and nurture. Lourens River Valley has a new identity and is a true reflection of the estate’s unique terroir. Masterfully crafted, it’s the perfect blend to celebrate the everyday joys of life.