AT wine.co.za, the month of April is dedicated to its #wineforgood initiative every year. It published a #wineforgood story a day: Stories of change, upliftment, conservation, diversity, and more. There are so many South African wineries and organisations that are working hard to change lives in the winelands and beyond, and this is a message it would like to amplify.
Why April? On 27 April we celebrate Freedom Day in South Africa, commemorating the first post-apartheid elections. That day in 1994 was a significant as it saw our country unite and stand alongside one another to bring about change. There is continuously a call for the wine industry to stand together and make a difference.
Through the #wineforgood campaign, launched in 2016, hundreds of positive #wineforgood stories have been shared via the website and social media channels. There are many more stories to tell and wine.co.za is determined to make #wineforgood month 2023 an even bigger success.
How can you get involved in the #wineforgood initiative?
- Submit your #wineforgood stories: If you’d like to contribute to #wineforgood month, you’re welcome to send good news stories in any format you’d like – whether it is an article, video, social media post, you name it – anytime before the end of April. Click here to submit.
- Spread the good news: Share #wineforgood stories with your friends and family to inspire others too. Please add the hashtag #wineforgood in all your social media posts.
- Get involved: Take action and help wineries and organisations make a difference. From buying their wines to volunteering your time, there are many ways to do your part.
