TRUTH COFFEE, one of Cape Town’s most iconic roasteries, has decided to do away with additional charges for dairy alternatives. Oat, macadamia and almond milk will now be available at no extra cost.
In recent years, milk alternatives have become increasingly popular, making Truth’s decision to offer them for free a step in the right direction. For many people, forgoing dairy is a health decision as well as an ethical one, and consumers have made it clear that paying more for their preferred alternative milk bothers them deeply. When customers ask, Truth listens, and has delivered a desirable, sustainable solution.
Truth is an institution and one that is internationally recognised for its quality and dedication – so it’s no surprise it would lead the charge in creating the best, most accessible experience for its patrons. “There are some things about good coffee that are non-negotiable. In other ways, we’re all about options: your choice to take your coffee with milk or m*lk shouldn’t affect its taste, so we’ve searched for the non-dairy alternatives that have our full confidence,” continues David.