IN celebration of National Beer Day on February 3, Beerhouse has launched a #DrinkLocal campaign, whereby beer enthusiasts are encouraged to experience what some of the best independent breweries in their area have to offer.
Since 2013, Beerhouse has been championing the beer revolution in the South Africa, with its iconic 99 bottles of beer on the wall and 25 on tap.
While some of the biggest beer brands available in this country are no longer produced by locally owned companies, Beerhouse encourages the support of the local economy by showing how independent breweries provide a product far superior to the mass produced brand names to which most have become accustomed.
Randolf Jorberg, founder and “Head Dreamer” of Beerhouse, enthuses: “We’re super stoked about our #DrinkLocal campaign. We introduced it in the weeks leading up to National Beer Day and cut prices to promote beer taster trays at a minimal charge whereby visitors can sample what local breweries in their area are producing – breweries all in a 20km radius from whichever Beerhouse they will be visiting at any of our three branches in Cape Town, Johannesburg and Pretoria.
“On National Beer Day itself we’re going all out by making these tasting trays available at a 50% discount. Furthermore, many of the brewers will be at each of the Beerhouse locations, to mingle with fans old and new and serve free tasters of their outstanding products.”
Details about this can be found on the website.
At Beerhouse in Long Street, Cape Town, Lakeside Brewery, Drifter Brewing Company, Little Wolf Brewery, Metal Lane Brewing Company, Woodstock Brewery, and Ukhamba Beerworx will be part of the exclusive experience for locals.
“We encourage everyone to share what their favourite craft beer discovery of choice is by sharing it on social media and using the #DrinkLocal hashtag for everyone to see and comment whether they agree or not,” adds Jorberg.
National Beer Day is the brainchild of The Brewmistress herself, Lucy Corne. On her website she shares fascinating statistics about the South African Craft Beer Industry, including:
• There are approximately 180 South African boutique breweries – from nano, garage-style setups to larger outfits.
• There are breweries in every province, with the bulk of them in the Western Cape.
• The average monthly output for a South African microbrewery is 10 250 litres.
• The total annual production of micro-brewed beer in South Africa is around 20 million litres, which means it still accounts for less than 1% of the beer market in South Africa.
Randolf concludes: “Don’t forget Beerhouse also introduced the #BrewFood revolution during the last year – a fusion of beer and food unlike anything else you’ll find anywhere in the world. We strongly believe that if beer is your thing, it’s a no-brainer where you need to be on National Beer Day, or any other day of the year if you’re ‘hungry’ for the best beer experience of your life. As Beerhouse is also a proudly South African owned business, we’re thrilled that we’re also able to boost the local economy by promoting these brewers who are ultimate masters of their craft.”
The Facebook event is here.
Beerhouse is open daily from 11am to late.