A WORLD of discovery awaits KWV’s Cathedral Cellar fans. This wine brand impressed wine enthusiasts when it became one of the first wine brands in South Africa to introduce augmented reality to its wine labels. Now this innovative brand is back with its second installment of augmented reality, ready to entice and emerge its fans with an impressive unfolding of “living stories”. For wine enthusiasts this presents an exciting opportunity to transform dinner-time conversation, as they take a massive leap into the future with Cathedral Cellar.
Trend-setting wineries globally have been embracing this relatively new technology, which makes navigating the complex world of wine fascinating, engaging – and easy. Using a simple point and scan action on a mobile phone, consumers can peel back the layered stories of wine waiting to be discovered behind the label. With this captivating technology, Cathedral Cellar will now also use the world of story to transform consumers’ wine drinking journey.
Each wine in the Cathedral Cellar range – Cabernet Sauvignon,Shiraz, Triptych (a red blend), Chardonnay, Sauvignon Blanc and Pinotage – is represented by a particular storytelling vat. Consumers who engage with the labels using the augmented reality app will now experience the stories of each vat when they meet the Roman god of merriment, Bacchus, see the first vessel to bring vines to the Cape, share in the joy of the first crushing of the grapes, experience coopers in action, are introduced to KWV’s stately headquarters and celebrate KWV’s centennial year. In keeping with Cathedral Cellar’s global footprint, these experiences are available in English, French and Japanese.
To activate the augmented reality experience, consumers should follow the following steps:
- Download the dedicated LABELinmotion app from your smartphone’s store / Scan the unique QR code, reflected on the wines’ neck tags, which doubles up as a reusable aerator and pourer.
- Select “install LABELinmotion”.
- Hover over the Cathedral Cellar label / bottle – choose your language Japanese, English or French.
- Be amazed and share!
Experience these augmented reality labels for yourself. Order Cathedral Cellar wines by clicking here. Share your augmented reality experience on social via Cathedral Cellar’s Facebook and Instagram platforms @KWV_CathedralCellar.