Backsberg relaunched with a new look


REVITALISED and reimagined, Backsberg has relaunched its brand, cellar and brand home. Now situated in Franschhoek on the R45 main road, wine lovers can enjoy a refreshed portfolio of Backsberg wines – with a contemporary look and feel – from the new tasting facility which overlooks the majestic Mont Rochelle mountain range.

Believing in always forging ahead, this update of the Backsberg brand was inspired by DGB acquiring a majority shareholding and the start of a new journey as Backsberg Family Wines with Simon Back representing the family on the board. 

Paying homage to the original Backs wine label that was prominent prior to the 1970s, the new Backsberg logo focuses on embodying the brand values in a timeless design. 

Backberg’s new portfolio of wines includes three collections – Fifth Generation, Family Tree and Patriarch. The new tasting facility was built around an integral piece of history – a century-old tractor, which was transferred from the original estate to its new home in Franschhoek. Vintage wine-making equipment owned by the Back family is on display in the new venue, adding a museum-like element for visitors to enjoy.

Placing great importance on sustainability, items from the farm such as barrels and wood chips have been repurposed to create lighting, furniture and design elements, fashioning a truly authentic look and feel to the new space. 

To complement your wine tasting experience, a selection of pairings, both sweet and savoury, as well as grazing-boards and picnics in the summer months are on offer. 

Opening hours are 10am to 6pm, Wednesdays to Sundays.

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